ClusterCluck
Roles: Conceptualisation, Documentation, Asset Creation, Logo Design
Our Concept:
Working hard to make a living is something that everyone can relate to.
But how far will you go to satisfy your customers and do your job?
ClusterCluck tackles this question in an exaggerated and slapstick manner by putting chickens in a kitchen where they are serving chicken nuggets to other chickens.
Your dedication to serving customers is tested when the kitchen runs out of ingredients... Where else could you obtain more chicken...?
Game Concept Sketch
Chicken Ingredient Assets
Game Loop:
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​Players pick up raw chicken
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Players grind up chicken
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Players batter the chicken into nuggets
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Players fry nuggets
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Players serve fried chicken nuggets to chicken customers
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Players collect cash
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Repeat
Logo Design
Based on our restaurant's theme, the logo was also inspired by an American diner signboard.
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To match the game's cute and playful concept, I emphasised rounded areas of the typography. I then added a cartoon-style white highlight.
The letter “S” is intentionally larger and tilted to introduce a sense of chaos and draw the viewer’s attention.
I chose a colour palette of red, yellow, and beige—colours commonly associated with food and warmth to reinforce the restaurant theme.
The background element subtly represents the multiplayer aspect of the game, serving as a foreshadowing of the PvP (player versus player) interaction that occurs at the very end.
